ShelfIQ is a retail execution platform for FMCG modern-trade teams. Merchandisers audit the shelf in minutes on their phone, and managers see stock, share of shelf and photo proof the same day.
Most FMCG brands still run modern trade on WhatsApp photos, paper forms and end-of-month spreadsheets. By the time a gap shows up in the numbers, the sales are already lost.
A missing SKU can sit empty for weeks before anyone at head office hears about it.
Did the merchandiser really go to the outlet, and for how long? Without GPS and time stamps, nobody can say.
Reports are put together by hand at month end, so the shelf you see is already out of date.
One mobile app for the people in the store and one dashboard for the people running the business.
Opens straight from a link. Nothing to download from an app store, and it runs on any smartphone.
Every check-in and check-out is stamped with location and time, so you know who was where and for how long.
Records availability and facings for your SKUs and your competitors' side by side, category by category.
Each category comes with a shelf photo. The phone checks the photo the moment it's taken and asks for a retake if it shows the floor or a blur.
When one of your SKUs is missing at the same outlet visit after visit, the supervisor gets an email. Nobody has to go looking for it.
A live web dashboard covering field activity, visit logs, the OOS tracker, share of shelf, attendance and photos, with a filter for every page.
Supermarket back aisles often have no coverage. ShelfIQ keeps working offline and uploads everything once the phone is back online.
Each audit starts from the last visit to the same outlet, so the merchandiser only changes what has changed.
Each person sees only what their role allows. Data is held on Google Cloud with access rules applied on the server.
Open the dashboard in the morning and you'll know which outlets were visited, where your SKUs are missing and how your share of shelf compares with the competition. No more waiting for spreadsheets.
Blurry shots and pictures of the floor are useless as evidence. ShelfIQ checks every shelf photo on the phone in a fraction of a second, with no internet and at no extra cost, and asks for a retake right away.
Upload your outlet list and monthly itineraries from Excel. Each merchandiser's daily route appears in their app.
A GPS-stamped check-in records arrival. The audit opens already filled from the last visit.
Tap availability, enter facings and take shelf photos, with each photo checked as it's taken. It works with or without signal.
The dashboard updates, out-of-stock alerts go to supervisors, and daily summaries arrive by email.
Market-wide availability, share of shelf and team performance, plus control of users, outlets and itineraries.
Out-of-stock alerts, attendance and visit times, and photo review, so coaching goes where it matters most.
A simple app that remembers the last visit, works without signal and gets each audit done fast.
We're building AI-assisted audits: the merchandiser photographs the shelf, AI pre-fills presence and facings, and the merchandiser confirms. That means faster visits and more consistent data.
It's being tested on real shelf photos from live outlets before release.
We'll set ShelfIQ up with your categories, SKUs, competitors and outlet list, then run a pilot with your team.